The True Cost of your protective packaging

The first priority in choosing a packaging material is to make sure it delivers the protective functionality you need to prevent damage to your products in transit. The more fragile your products are, and the more expensive they are to replace, the more protection you’ll want to give them.

Different types of packaging materials offer different types of protection. These may include:

• Cushioning products from shocks and vibrations
• Blocking and bracing to prevent items from shifting in the carton
• Protecting surfaces from dirt, scratches and scrapes
• Protecting corners and edges from bending and breaking

If your packaging material does not provide adequate protection, a high ratio of your products may arrive damaged at their destination. Replacement costs for products returned because they were damaged during shipping can easily outweigh any savings that come from choosing a cheaper protective packaging material.
Brand Reputation and Customer Satisfaction
Broken products don’t just cost money directly. They also do a lot of indirect damage to your brand and reputation.